WHERE IT ALL BEGAN:
DESIGN. CRAFTSMANSHIP. EXPRESSION.
BORN IN MILAN, ITALY
In the early 1970s, in the heart of design, craftsmanship & expression.
Our original Founders, Francesco Lanzaratto and Fulvio Rovaris, set out to re-define Luxury Fashion.
At the time, when the world was steeped in tradition & muted tones of black and brown;
Lanzaratto & Rovaris saw things differently.
FASHION AS A CANVAS.
They looked at a beige world and saw potential.
As a form of expression.
A blank canvas waiting to be colored in.
So, they created boldly.
Introducing saturated hues, unexpected textures & modern, sculptural lines.
A SMALL DESIGN STUDIO TO A GLOBAL BRAND,
THEY MADE IT.
They refused to conform, even when the world wasn't ready for it.
IN 2001, WE SHIFTED OUR BASES.
India, home to centuries of skilled craftsmanship, became the brand’s new home.
Guided by Rovaris' design direction, Indian artisans brought his vision to life.
From artisan to artisan, from Italy to India,
THE VISION LIVES ON.
BLUE&BLUES TODAY:
Upholding this legacy,
We ensure that
every seam,
every stitch &
every material,
reflects care & quality.